THURSDAY, MARCH 3, 2011
"There's an app for that" is Apple's catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. While Apple may be best known for mobile apps, Blackberry, Android, and other devices also have a huge range of apps available in their stores. To get a better sense of what's popular and what's not, Nielsen recently launched its App Playbook, surveying more than 4,200 people who had downloaded an application in the past 30 days.
*Games are the most downloaded apps- both free and paid.
* Facebook, Google Maps, and Weather Channel are the most popular apps across smartphones.
*Social Networking: Facebook is clearly the favorite app, but MySpace is hugely popular among teens; LinkedIn attracts adults
*News/Weather: The Weather Channel was used by 58%
*Shopping: Amazon and eBay lead the way (57% and 41%).
* Music: iTunes, Pandora, and SiriusXM appeal more to males, while Yahoo Music was almost evenly split (51% males to 49%
females). Read full article...The Anderson Agency Report.